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America’s Next Top Model Introduces New Scent

Dream Come True is the first fragrance for America’s Top Model/HatchBeauty collaboration.

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By: Jamie Matusow

Editor-in-Chief

HatchBeauty LLC has joined with CBS Consumer Products to license a series of exclusive fragrances for The CW’sreality program America’s Next Top Model (ANTM) and will collaborate with future winners as part of every grand prize package going forward. The first-ever ANTM fragrance is named Dream Come True.

The fragrance recently launched at Target stores nationwide and select Regis stores throughout the country. A warm Tahitian vanilla infused with intoxicating blooms of Amazonian lily and Empress peony, Dream Come True is designed to be flirtatious, fun and sophisticated. It is available in 1 fl. oz. EDT ($21.99) and a 30ml Perfume Rollerball ($12.99) at ShopDreamComeTrue.com.

As part of the on-air integration, Bennett appeared as a guest expert on Episode 7 of ANTM’s cycle 17, which aired on October 26th and collaborated with producers to create a Fragrance Challenge, in which each contestant developed and marketed a unique scent that conveyed her personality. HatchBeauty then worked with Cosmo International and perfumer Arnaud Winder to develop the fragrance for the show.

“Working with these very dynamic women was an exhilarating experience,” said Bennett, of HatchBeauty. “The excitement and enthusiasm that pervades the set inspired our inaugural scent. There is a joie de vivre the contestants conveyed that we tried to capture in the fragrance.”

The new fragrance was revealed on ANTM’s finale episode in which host Tyra Banks announced that the winner, Lisa D’Amato, would be made the official spokeswoman of Dream Come True.


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